NORTHERN BL°C TEAMS UP WITH ENGLISH HERITAGE TO SERVE A SCOOP OF PROPER BRITISH PUDS.
We’re pumped to announce our partnership with English Heritage, bringing our legendary ice creams to legendary sites across England.
At NORTHERN BL°C, we don’t just make ice cream. We remix classics, rewrite the rules, and push for flavour that hits different.
So when English Heritage asked us to celebrate our partnership and create some epic new flavours? You bet we said yes.
Let’s be honest — pudding isn’t just dessert, it’s a national treasure. So when we teamed up with English Heritage, we knew we had to do it justice. Led by our Head of NPD, Rachel, and backed by months of tasting, testing and tweaking, we’ve crafted two flavours that honour classic British puds in all their glory — with a Northern Bloc twist, of course. It’s heritage you can taste. No cut corners. No boring bits. Just proper puddings, reimagined as ice cream — bold, nostalgic and seriously good.
We’re proud to use proper British ingredients, sourced as locally as possible — like our Bramley apples, grown in UK orchards and picked for max flavour.
This collab isn’t just about dessert. It’s about storytelling. About heritage. About making brilliant British food moments accessible, modern and fun — one scoop at a time.
“Seeing Northern Bloc ice creams enjoyed at landmarks like Stonehenge? That’s a dream come true for us. We’ve always believed that great ice cream belongs in great places, and working with English Heritage is a perfect match. Their commitment to preserving history while creating incredible visitor experiences aligns perfectly with what we do—making ice cream that’s bold, exciting, and unforgettable. We can’t wait for people to discover our collaboration and enjoy these classic British flavours in such iconic settings.”
Josh Lee, Co-founder of NORTHERN BL°C.
“It’s been a pleasure to work with Northern Bloc on an exciting collaboration with English Heritage. Together, we’ve developed some exciting ice-cream flavours routed from classic puddings. Beyond the flavours themselves, Northern Bloc’s use of English ingredients, such as the apples for our ‘Apple crumble and custard ice-cream’ really amplifies the synergies between our two companies. These innovative new products are the start of an exciting partnership, and it’s fantastic to have Northern Bloc’s support in raising money for the charity with every sale’.”
Alexandra Bovey, English Heritage
DISCOVER OUR NEW COLLABORATION ICE CREAMS
To celebrate our new partnership, we’ve whipped up two exclusive flavours inspired by beloved British desserts:
APPLE CRUMBLE AND CUSTARD ICE CREAM:
A British icon, reimagined the NB°C way.
We’ve taken the nostalgic joy of apple crumble and given it a bold, frozen twist.
Packed with British Bramley apples for that unmistakable sharp tang, we swirl them into a creamy custard ice cream and top it off with crunchy, golden biscuit crumble.
It’s tart, rich, crumbly, creamy — like your nan’s best crumble, but cooler. Literally.
STICKY TOFFEE PUDDING ICE CREAM:
Is there a more legendary British pud? We don’t think so.
This one’s deep, sticky, and indulgent in all the right ways.
A rich and indulgent brown sugar ice cream, swirled with sticky toffee sauce. Inspired by the legendary pudding, it’s deep, buttery, and packed with caramelised goodness— the full-on pudding experience, just minus the steam and the wait.
We’ve bottled all the comfort of a warm pub dessert into a scoop that still smacks of craft.
DID YOU KNOW?
Both of these puddings are proper British staples — but their roots aren’t quite as old as you’d think.
Apple Crumble reportedly became a go-to during WWII, when rationing meant traditional, pastry-heavy puds were off the table. A no-fuss mix of stewed apples and a crunchy topping stepped in — simple, smart, and delicious.
Sticky Toffee Pudding? That one’s a bit more mysterious. Some reckon it was born in Cumbria in the 1970s. Others say it showed up in East Yorkshire as early as 1907. There’s even a theory that Canadian Air Force officers introduced the recipe during the war. And allegedly, sugar and dates were smuggled into the North on passing collier ships.
We can’t confirm any of it. But we do know this: they’re bonafide classics. And in ice cream form… it bangs.
A QUICK SCOOP ON ICE CREAM’S BRITISH ROOTS
Ice cream has been a big deal in Britain for centuries. King Charles II was tucking into “icy cream” at royal feasts back in the 1670s. By the Victorian era, ice cream was everywhere—thanks to pioneers like Agnes B. Marshall, whose 1885 book The Book of Ices introduced game-changing techniques. Street vendors, or “Hokey Pokey” men, soon made it a go-to treat for the masses.
CLASSIC PUDDINGS. BUT COOLER.
SHARE YOUR MOMENTS.
Grab these brand new flavours at English Heritage sites from this Summer! We want to see where you’re enjoying your NORTHERN BL°C tubs!
Tag us @northern_bloc and use the hashtag #HeritageScoops to share your experience. Indulge in a taste of history with every scoop.
Find out more about English Heritage here….